7 Things to Consider
If you’re asking yourself if you should redesign your website you’ve come to the right place. Making the decision to redesign your website is a big deal, and sometimes it can be difficult to determine if it’s really needed. That’s why we’ve outlined the top 7 reasons why your website might need a redesign.
Your website is often a visitor’s first impression of your company. Making a good first impression is important to establish your business as a leader in your industry and convince visitors that they should do business with you. If your website is dated or spammy-looking, it could deter a potential customer.
Maybe your website isn’t dated, but you’re changing your company’s branding. This is another good reason for a website redesign. It’s important to show a unified front to visitors, that way there’s no confusion for them when they’re looking at your website. If you’re investing in re-branding your company, take full advantage of the benefits by updating your website as well!
Now more than ever it’s important to have a responsive, mobile-friendly website. Statista reported in 2021 that over 90% of the global internet population use a mobile device to go online. Google has also updated to mobile-first indexing. This means that Google prioritizes your mobile website over your desktop site. If your website is not optimized for mobile viewing, Google could rank you poorly and your business could miss out on potential leads.
User experience is super important for your website. If users have a hard time navigating your site and finding what they need, they’re likely to take their business somewhere else. If your website is difficult to navigate and not user-friendly, a website redesign is a great way to improve that and start bringing in more traffic and leads!
If you’re seeing a lot of traffic coming to your site, but that traffic is dropping off after users only visit one page, you could benefit from a website redesign. As we discussed before, your website makes the first impression for your business so it’s important that it accurately reflects all your business has to offer.
The internet is becoming increasingly accessible and competitive. In order to keep up with your competitors, it may be a good idea to consider a website redesign. If you’ve noticed that your competitors have recently updated their sites or they look more modern and are more user-friendly than yours, it’s important to keep up with them by updating your website. A user may like your business better, but if they can’t find what they need or they sense you’re not credible, they may take their business to a competitor instead.
Just like Google switched to mobile-first indexing, they also started paying more attention to web vitals. Google’s Core web vitals take into account three things: largest contentful paint (LCP), first input delay (FID) and cumulative layout shift (CLS). Google scores websites according to these factors and the results determine how they rank you in the search results. You can read more about Google’s core web vitals here. If your site takes a long time to load, it can cause users to abandon your site and it can cause Google to rank you lower than your competitors.
Ultimately it comes down to your business goals. If your website isn't helping you meet your business goals, it’s time for a redesign. “Studies show that between 70-80% of people research a company online before visiting the small business or making a purchase with them.” If your website isn’t encouraging users to visit your business, then it’s time for a change.
If any of these points apply to your business, our team at Harrisburg PA Web Design would love to talk with you about our website redesign services. If you want more information about our website redesign process or are interested in a free quote, contact us today!
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