4 WAYS TO OPTIMIZE YOUR SITE FOR CONVERSIONS

MAKE CALLS TO ACTION STAND OUT

Some site owners do everything right, including a compelling call to action (CTA). However, they forget to make the call prominent. Maybe it’s buried in the text or located at the bottom of the page, where people might not bother to look. Relocate your CTA and highlight it so it’s hard to miss.

TOUT YOUR CREDENTIALS

People are nervous about submitting information to a new website with good reason. Even if they trust the website’s authenticity, they may not trust its security and hold back for fear their information will be stolen. Show your site is trustworthy by touting testimonials, security badges and other credentials.

Testimonials are a powerful way to show customers they’re dealing with an established, reputable business. If you’re asking for contact information, assure visitors their names and emails will not be sold to third parties that will send spam mail. If you run an e-commerce site, you need to show visitors your site runs on a secure server, or they’ll be reluctant to purchase from you. As trust barriers go down, conversions go up.

MAKE THE PROCESS QUICK AND SIMPLE

How do you feel when you have to fill out a form that seems to go on forever, or go through page after page of information before a process is complete? Do you stay on a slow-loading page or click away? You can bet your visitors are asking themselves these questions. Make the conversion process quick and simple and you won’t risk losing conversions.

There’s no set rule for number of steps, but it should only last as long as you need to get the most important information: Name, email, job title and whatever other data will help you promote to them. A long, complicated process will drive people away, hurting conversions and sales along the way.

Your site is a great information hub, but it also needs to be a business driver. This requires making the next steps clear, and enticing, to visitors. Optimize your site for conversions and turn your website into your most effective sales and lead-generation tool.